There is a considerable amount of push for getting on the first page of search engine rankings when using an SEO-based marketing strategy. For online businesses that are trying to find the best methods of luring customers to their websites, understanding the importance of placing on the first page must be fully understood.
This means understanding whether natural SEO methods or paid advertising is the best. Whether potential customers will go to the second page of the rankings and beyond. And, the type of web traffic expectations that come with being on the first page. That’s why it is important to understand the statistics behind the search rankings and what they mean for your business.
Organic Listings Work
In fact, organic listings draw 90% of the clicks overall, although there are some variations between keywords that are branded and non-branded, the type of industry, and the competition surrounding the keywords themselves. Still, the 90% indicates the strength of natural listings as opposed to the 10% that are drawn by pay advertising. Although, it should be known that it is far easier to obtain higher rankings when you pay for it, even if they do not produce the same results. You will need to let your budget be the guide on what you can and cannot pay.
61% Click on Top Three Organic Results
While being on the first page is important, being in the top 3 is even more so as shown by the statistics. That is why the competition is so fierce to be in the top half of the page since most potential customers are not going to scroll down once they see what they want right off the bat. Furthermore, a full 33% will click on the first organic result which makes it imperative that you reach the top of the page. However, it should be noted that your keyword research may be misleading in terms of the total number of searches that you can expect to get. For example, if your keyword research shows that it gets 1,000 monthly searches, then your #1 ranking will only pull in 330 of them. So, keep that in mind when you choose your keywords.
Under 10% of Users Go to Page 2
This should not be surprising as most people will simply click on the first link that makes sense to them. It’s little wonder why there is an emphasis on page 1 and the importance it represents. If you think about your own behavior, it’s probably rare that you go beyond page 1 yourself. It’s a lot to take in, but it pays to understand why placing in the top 3 on the first page is so important. Plus, how much time and effort are wasted if you cannot at least get in the top half of the first page. So, it may be best to turn your SEO efforts over to a professional with the knowledge, experience, and track record of getting the right results. The money spent will be worth it as your web traffic goes up.