If you are a business owner, then you would already be aware that in today’s situation, it is very important for every business to have a strong web presence in order to survive and prosper. With round the clock availability of the Internet in the hands of the consumers at all levels, the first choice for any inquiry by a prospective customer is the internet.
What if you already have a website?
Even if you already have a website, you must have the same updated at regular intervals since having an outdated website design does not serve any useful purpose. Google has also announced that an unresponsive website will stand to rank lower than a responsive one. So, in order to improve your ranking on the various search engines, you must have an up to date and responsive website as the same will attract much more business for you.
SEO (Search Engine Optimization) for your website
Website development is a specialized job. Your website must be SEO optimized in order to attract more visitors (with a strong web presence) by having a higher ranking by the various popular search engines. This technical aspect can be best looked after only by a professional duly trained and experienced in this regard.
Should a business owner build his own website?
Technological developments in the last few years and availability of a vast pool of information and do-it-yourself guides available on the Internet, website development is indeed a very simple job now. You may do it as a hobby. However, building a website for your business on your own for having a strong web presence may have the following serious pitfalls and drawbacks:
Aesthetics –Your website may lack the aesthetic appeal which your competitors’ websites may be having. This may take away a few discerning prospective customers.
ANon-responsive -If your website is a simple ‘do-it-yourself’ type, it may not be responsive and attractive enough for prospective clients.
Not SEO friendly –If your website is not Search Engine Optimized, it may not get its due place in rankings by various search engines.
Hiring a web development firm
Irrespective of the location of your business, you must engage a web development firm (such as Byte Me in Seattle) and get a thoroughly professional job done for building of an up to date, responsive, SEO friendly and truly aesthetic website for your business.